Refinery29 & Case For Her

Digital, Integrated

Millennials don’t seek out knowledge about menopause from their moms even though moms are a valuable source of information and advice—especially given that the start and symptoms of a person’s menopause transition will likely resemble their mother’s.

Unfortunately, by the time a person starts seeking information about menopause, their moms either do not remember their experience well or have passed away.

MenoCapsule is a curated audio “time capsule” of lived experiences and advice from recently post-menopausal moms that busts the myths around the menopause transition and prepares young people for the experience well in advance.

Credits

Nik Szpak (CW), Sanjeeta Saha (CW), Leyla Kamil (AD), Alyona Golikova (AD), Ketevan Bulukhia (AD)