Nik Szpak


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Radio (Published in UK)

After more than 30 years as the world’s favorite ice cream on a stick, Magnum wanted to celebrate the original—now classic—flavors that made them famous: delicate Madagascan vanilla covered in rich cracking Belgian chocolate. But how do you know you’re dealing with an original? Listen for that signature crack—that’s how you know it’s a classic.

I wrote the scripts for the “Better Than Gold” piece of this campaign and assisted on the others. They have since aired in the UK.