Magnum

Radio (Published in UK)

After more than 30 years as the world’s favorite ice cream on a stick, Magnum wanted to celebrate the original—now classic—flavors that made them famous: delicate Madagascan vanilla covered in rich cracking Belgian chocolate. But how do you know you’re dealing with an original? Listen for that signature crack—that’s how you know it’s a classic.

I wrote the scripts for the “Better Than Gold” piece of this campaign and assisted on the others. They have since aired in the UK.

Credits

Nik Szpak (CW), Germán Rivera (CW/Mentor)