Radio (Published in UK)
After more than 30 years as the world’s favorite ice cream on a stick, Magnum wanted to celebrate the original—now classic—flavors that made them famous: delicate Madagascan vanilla covered in rich cracking Belgian chocolate. But how do you know you’re dealing with an original? Listen for that signature crack—that’s how you know it’s a classic.
I wrote the scripts for the “Better Than Gold” piece of this campaign and assisted on the others. They have since aired in the UK.
Better Than Gold | :30 Radio
Better Than Gold | :20 Radio
Better Than Gold | :15 Radio
Sound of a Classic | :30 Radio
Magnum Almond Remixed | :30 Radio
Credits: Nik Szpak (CW), Germán Rivera (CW/Mentor)