Gymshark’s mission is to unite the conditioning community—the people who give 100% today to be 1% better tomorrow. Their brief asked, “How do we empower people to build a better future for themselves and overcome the barriers they face to creating a healthier life?”
Our answer: create “Evolve,” the first-ever heat-sensitive, adaptive chest binder that makes exercise safer and more comfortable for trans men.
Awards: Future Lions, Shortlist
Nik Szpak (CW/VO), Divya Mirlay (CW), Leyla Kamil (AD)